The importance of reviews in your property’s online reputation

In today's digital age, a property's online reputation is often more decisive than its actual amenities. Reviews (on Google, Booking, Airbnb, etc.) shape travelers’ perceptions and directly influence bookings. That’s why leveraging them effectively is a key part of your digital marketing strategy.

Why Are Reviews So Important?

• Over 80% of travelers read online reviews before making a reservation
• Google ranks highly-rated properties higher in search results
• Positive reviews build trust and increase direct bookings from your website

1. How to Ask for Reviews the Right Way
Digitelia’s application allows you to automatically send an email after a guest’s departure, asking them to leave a review. Key points to keep in mind:

• Use a polite and friendly tone
• Provide a direct and simple link to review you on Google or TripAdvisor
• Remind them of your name or a memorable moment from their stay

2. How to respond professionally even to negative reviews
The right response shows you respect your guest and are committed to improvement. Some essential tips:

• Thank the guest for their time
• If the review is negative, respond calmly and respectfully
• Show that you take their feedback seriously and are working to improve
• Even negative reviews can have a positive impact—if handled correctly

3. How to Use Reviews for Promotion

• Embed live review widgets on your website
• Create social media posts using positive guest feedback
• Use excerpts from reviews in your newsletter or blog

4. Reviews and SEO

• Reviews generate fresh content around your business, which boosts your visibility on Google
• The words used by your guests often includes keywords that help your site appear in more search results

Reviews aren’t just opinions — they’re digital assets. With the right strategy and support from Digitelia, you can turn them into bookings and trust.